Agenda GPeC Summit, 11-12-13 Mai 2015
Conferinta, 11 Mai 2015, Sala Bucuresti – Crystal Palace Ballrooms, Calea Rahovei nr. 198A, sector 5, Bucuresti
08:00 – 09:00 Inregistrarea participantilor & Cafeaua de dimineata
la o gura de networking cu cei mai importanti oameni din online-ul romanesc
09:00 – 09:15 Deschiderea editiei aniversare GPeC de 10 ani
09:15 – 09:55 Panel “Esenta comertului electronic: cifre de piata, statistici, plati online, trend-uri si evolutie” – informatii HOT de la cele mai importante companii din domeniu
Invitati in panel: Adrian Stanescu (Country Consultant paysafecard Romania); Dan Bulucea (General Manager Google Romania); Dorin Boerescu (CEO 2Parale); Horia Grozea (Director Card Payments mobilPay); Matt Komorowski (Head of Sales PayPal Central and Eastern Europe).
10:00 – 10:45 Keynote Speech Craig Sullivan (Optimizer of Everything): The Myths, Lies and Illusions of Cross Device Testing
Testing across multiple device experiences requires deep customer knowledge, careful analysis and superb device QA testing. Getting a test to actually work across all customer browsers and devices is really hard and there are some simple mistakes you should avoid, if you don’t want to waste your valuable testing resource.
Get some useful pointers about where things go wrong and simple rules your team can follow for running tests and analyzing the results.
Craig shares the mistakes he’s made in 10 years of testing, so you can trade wasted time for greater insights, better results and a happier team.
10:50 – 11:20 Keynote Speech Matthew Woodward (SEO & Affiliate Marketing Expert): How To Fast Track E-Commerce Success With Your Blog
11:25 – 12:00 Coffee & Networking Break @GPeC E-Commerce Expo
12:05 – 12:45 Special Guest Neil Patel (Co-Founder CrazyEgg, HelloBar & KISSmetrics): 6 Unorthodox funnel optimization strategies guaranteed to double your growth
12:45 – 12:50 AMA (Ask Me Anything) Session with Neil Patel
12:50 – 13:00 Rares Banescu (Owner & Founder Retargeting): Retargeting: Right customer – Right time – Right products
13:00 – 13:15 Stefan Bochis (Product Manager Online Credius IFN): Online – Online: No resources technology
ONLINE-ONLINE marcheaza o revolutie in cumparaturile din Romania: este primul instrument de shopping care permite accesarea unui credit in exclusivitate pe internet, fara deplasari si fara dosare care trebuiesc aprobate offline. Clientul magazinului online nu trebuie decat sa aleaga produsul pe care si-l doreste si sa selecteze modalitatea de plata online-online oferita de Credius. Aprobarea creditului se face exclusiv online, in 60 de minute, pentru ca apoi actele sa fie semnate prin curierul care face livrarea produsului.
13:15 – 13:30 Yauhen Khutarniuk (Head of SEO at Link-Assistant.com): Make your SEO work harder: tactics you can implement to your e-commerce site right now
The technical SEO setup can make or break organic visibility for e-commerce websites. The recent algorithmic updates from Google – Panda, Penguin, Mobile-friendliness, site speed and HTTPs – call for rethinking common SEO tactics for e-commerce platforms. In this talk, Yauhen will cover the most crucial aspects of doing SEO for e-commerce sites in 2015.
13:30 – 14:25 Lunch & Networking Break @GPeC E-Commerce Expo
14:30 – 14:45 Radu Vilceanu (ContentSpeed): E-Commerce instant. Cum poti crea un magazin online in 32 minute.
14:45 – 15:30 “Advanced Conversion Optimization in 2015“ – Chris Goward (President & CEO WiderFunnel)
Conversion optimization is complex, with many aspects to consider: segmentation, multivariate, surveys, heatmaps, mobile, and more. And new tactics keep emerging. How do you know what to do to get the best results? And does it even live up to the hype?
In this session, Chris Goward is back at GPeC by popular demand to present an update on Conversion Optimization strategies for 2015. You’ll learn:
- How to use persuasive triggers to motivate your visitors;
- The two ways to find your best customer segments;
- How to optimize for mobile visitors;
- The method to validate if your ‘improvements’ are actually lifting your results.
15:30 – 16:10 Panel “Totul despre logistica si curierat in e-commerce” – sesiune interactiva, intrebari de la magazinele online catre principalele companii de curierat din Romania
Invitati in panel: Lucian Aldescu (CEO DPD Romania); Lucian Baltaru (General Performance Manager Sameday Courier), Marian Seitan (General Manager & Co-Owner Mediapost Hit Mail); Neculai Mihai (Managing Partner FAN Courier).
16:10 – 16:40 Keynote Speech Simo Ahava (Senior Data Advocate Reaktor): Key Insights From Funnels: Enhanced E-Commerce For Google Analytics
“The Enhanced Ecommerce plugin for Google (Universal) Analytics was introduced in mid-2014. The aim of the plugin is to give more meaning to the typically tracked eCommerce KPIs, by visualizing all product – and sales – data as funnels. In this talk, I will introduce the new reports, but first I will rant about how web analytics platforms such as Google Analytics impose a schema on the raw data collected by the platform. This schema makes generic KPIs such as “Sessions” and “Conversion Rate” meaningless, unless you understand the complex mechanism of how the schema stitches hits together. Using funnels lets you see how an impression of a product becomes a purchase conversion. This lets you understand the schema, your visitors, and your product efficiency on a more granular level.”
16:45 – 17:15 Coffee & Networking Break @GPeC E-Commerce Expo
17:20 – 17:50 Keynote Speech Ivan Mazour (CEO & Founder Ometria): The future of ecommerce marketing – how data can improve your conversation with your customer
- Why traditional marketing no longer works;
- A framework for understanding your customer;
- Automated strategies that improve engagement and increase revenues.
17:50 – 18:00 Cosmin Negrescu, CEO SEOmonitor: Cum a afectat Google Mobile Search Update site-urile din .Ro
18:00 – 18:30 STAGE ON FIRE: sesiune Q&A speciala, unica in Romania cu: Neil Patel, Craig Sullivan, Chris Goward, Simo Ahava si Ivan Mazour
20:30 GPeC E-Commerce Party cu invitatii speciali si participantii GPeC Summit
12 Mai 2015 – Sala Atena, Crystal Palace Ballrooms, Calea Rahovei nr. 198A, sector 5, Bucuresti
09:20 – 10:00 Inregistrarea participantilor & Cafeaua de dimineata
10:00 – 11:30 Workshop “Google Analytics and implementation tips for Enhanced E-Commerce through Google Tag Manager” – Simo Ahava, Senior Data Advocate Reaktor
11:30 – 12:00 Coffee Break
12:00 – 13:30 Workshop “Conversion Optimization – Toolkits and Discovery” – Craig Sullivan, Optimizer of Everything
This workshop introduces you to the core toolkits you need to discover and prioritize the places you will test or optimize your product, flow or website.
What are the tools that the best optimization consultants and agencies using? How do you prioritize all the stuff you find? This session is for you if you don’t know where to start.
13:30 – 14:30 Lunch Break
14:30 – 16:00 Workshop “Conversion Optimization – How to run AB or Split tests” – Craig Sullivan, Optimizer of Everything
Most companies out there are making one or more huge mistakes when they test. Not testing for long enough. Testing for too long. Testing the wrong stuff. Testing in the wrong places.
Learn how to have proper test discipline and learn rules that will help you get truthful results and massive learning from almost every test.
12 Mai 2015 – Sala Viena, Crystal Palace Ballrooms, Calea Rahovei nr. 198A, sector 5, Bucuresti
09:20 – 10:00 Inregistrarea participantilor & Cafeaua de dimineata
10:00 – 11:30 Workshop “De la audiente personalizate, la vanzari pe Facebook” – Alexandru Negrea, Consultant Social Media
11:30 – 12:00 Coffee Break
12:00 – 13:30 Workshop “De la competitia pe pret, la crearea de relatii pre-tranzactionale prin Inbound Marketing“ – Andreea Moisa, Managing Director Beans United
De ce este inbound marketingul indispensabil pentru un magazin online, ce presupune metodologia de inbound marketing si care sunt primii pasi pentru a creste vanzarile: crearea profilelor de Buyer Personas, definirea strategiei de Content Marketing, generarea de leaduri calificate, lead nurturing si marketing automation pentru avansarea leadurilor catre achizitie.
13:30 – 14:30 Lunch Break
14:30 – 16:00 Workshop “10 Vital Things any E-Commerce Marketer Should Monitor” – Yousuf Khatib, International Business Development Director Marketizator
With a plethora of tactics and suggestions by industry experts on how to optimize your funnel, it can be easy to lose sight of the end goal. In this workshop, you will learn the essential KPI’s that every E-Commerce Owner and Marketer should monitor which can lead to increasing your revenue.
13 Mai 2015 – Sala Atena, Crystal Palace Ballrooms, Calea Rahovei nr. 198A, sector 5, Bucuresti
09:20 – 10:00 Inregistrarea participantilor & Cafeaua de dimineata
10:00 – 11:30 Workshop – “Thinking out of the 
(E-Commerce) Box” – Marius Ghenea, Senior Advisor 3TS Capital Partners
- eCommerce specializat/nisat: calculul pietei totale adresabile si implicatii;
- eCommerce: intre specializare si mall generalist – ce alte modele sunt intre cele doua extreme;
- Concurenta in eCommerce: local online, cross-border, offline, share of wallet;
- National vs. regional/global in eCommerce;
- Optimizarea capitalului circulant in eCommerce
11:30 – 12:00 Coffee Break
12:00 – 13:30 Workshop – “Cum sa iti dublezi vanzarile cu Retargeting” – Rares Banescu, Owner & Founder Retargeting
In acest workshop, vei afla despre:
- avantajele comunicarii personalizate;
- workflow-uri automatizate pentru actiunile facute pe site;
- discounturi in functie de profilul clientului;
- cresterea KPI-urilor principale (timp pe site, pagini/vizita, conversie, valoarea cumparaturii)
13:30 – 14:30 Lunch Break
14:30 – 16:00 Workshop “Secretele unui magazin online de succes” – Andrei Radu & Liviu Taloi, GPeC
Tot ce trebuie sa stii despre cele mai importante criterii de jurizare GPeC 2015: de ce este bine sa le urmezi, cum sa le aplici in magazinul tau online, care sunt regulile esentiale de usability si nu numai pentru cresterea conversiilor. Pe scurt, 90 de minute de recomandari aplicate pentru ca magazinul tau online sa aiba reale sanse de succes.
13 Mai 2015 – Sala Roma, Crystal Palace Ballrooms, Calea Rahovei nr. 198A, sector 5, Bucuresti
12:00 – 13:30 Workshop “E-Commerce: De la lansare la Black Friday in Cloud” – Lucian Daia, Head of Custom Solutions Zitec
Va invitam la un workshop in care:
- Vom lansa impreuna un magazin online Magento gazduit in cloud-ul Microsoft Azure in mai putin de 60 de minute;
- Vom aplica bunele practici specifice Magento pentru a optimiza performanta aplicatiei si a imbunatati experienta utilizatorilor;
- In final, vom exemplifica beneficiile folosirii unei platforme de cloud pentru Black Friday (studiu de caz: un retailer de top din Romania).
13 Mai 2015 – Sala Viena, Crystal Palace Ballrooms, Calea Rahovei nr. 198A, sector 5, Bucuresti
09:20 – 10:00 Inregistrarea participantilor & Cafeaua de dimineata
10:00 – 11:30 Workshop “5 Tips & Tricks despre cum sa iti optimizezi magazinul online pentru device-uri mobile & analiza live cu exemple concrete asupra magazinelor online participante” – Dan Virtopeanu, Managing Partner Breeze Mobile
11:30 – 12:00 Coffee Break
12:00 – 13:30 Workshop “Online Performance Tips & Tricks” – Adrian Ichim, Founder Advanced Ideas Romania & UK
Creste performanta magazinului tau online folosind cateva trucuri simple in:
- crearea si implementarea strategiei de crestere si de optimizare;
- factori de crestere: SEO, User Experience si Usability;
- extensii ale strategiei bazate pe canale de performanta: Social media, reputatie si referrals;
13:30 – 14:30 Lunch Break
14:30 – 16:00 Workshop “10 metode prin care iti salvezi banii in promovarea pe Google si Facebook” – Ionut Munteanu, PPC marketing specialist, Trainer & Partner WebDigital
Te-ai convins?
Profita de oferta speciala valabila pana pe 4 Mai si platesti doar 207 EUR (TVA inclus) pentru toate cele 3 zile de eveniment. Inscrie-te acum la GPeC Summit 11-12-13 Mai 2015!
