GPeC jury evaluation criteria are considered an industry benchmark and real guideline for a successful online shop. #feelingproud #thankyou :) More than 750 online shops have passed through the GPeC Online Shops competition so far and many of them are leaders of their market segment.
What we offer you at GPeC is not just a competition, but a complex audit of your business so that YOU sell more online. However we all know that “God helps those who help themselves”, so the effort is common. If you pass GPeC, you have all the odds in your favour to be successful in e-commerce!
Read the competition regulations carefully and invest in your business!
- We only accept online shops in the competition – that means websites that allow for online orders placement. “Electronic catalogue” websites that don’t allow for online order flow will not be accepted in the competition, with the only exception of Classifieds websites;
- In order to be accepted in the GPeC 2015 Online Shops Competition, your online store needs to have been active on the market for at least 6 months (that is, it should have been launched no later than October 2014). Important! We take into account the date when your store became active online and NOT the domain registration date*;
- To enter the competition, you need to meet all the pre-screening requirements. Don’t worry if you don’t meet all of them when you register! We will audit your website and tell you exactly what you need to remedy and if you manage to solve the issues we found, we will register you for the GPeC 2015 Online Shops Competition. Our purpose is to help you – but we want you to prove that you comply with the applicable laws and that you apply the e-commerce best practices which GPeC encourages;
- Each online store will be tested in terms of online ordering functionality upon registration in the competition. In fact, we will place explicit test orders (mentioning that the order needs not be delivered, as it was made by the GPeC staff to verify the order form functionality);
- In addition to this test online order, each online shop will receive1 single “mystery shopping” order during the jury ranking process (April- November 2014). This order will not be marked as such and, therefore, needs to be delivered, for us to be able to mark down the response time and professionalism of the services of the stores enrolled in the competition. The parcel will be returned upon delivery, and all transport expenses shall be covered exclusively by the participant stores**;
- All online shops registered with the GPeC 2014 online shops competition will go through 2 different jury ranking stages, they will be assessed against the jury ranking criteria and they will receiveassessment reports, no matter if they are or not among the competition winners;
- Online shops registered with the GPeC 2015 Online Shops Competition have the opportunity to discuss the jury evaluation reports face-to-face with the jury members or by email/Skype during the GPeC E-Commerce Consultancy Meetings;
- Registration with the GPeC 2015 Online Shops Competition is subject to the payment of a registration fee of minimum 250 EUR + VAT. Check our pricing policy and the benefits you receive from registration here and proceed with the registration for your own benefit;
- Registration with the GPeC 2015 Online Shops Competition is done by filling in the registration form until April 27 2015, 11:59 PM (CET + 1 timezine/GMT + 2). Don’t forget about the Early Bird offer available until April 10;
- We reserve the right to only accept in the competition stores that understand, agree to and respect the standards of GPeC 2015, starting with the competition regulations, pre-screening criteria and jury ranking criteria and ending with the format of the event in general.
NOTES:*As an exception, we will accept online stores that are launched further to the transformation of a presentation website (without online orders) with a length of service of more than one year, as well as online shops with market length of less than 6 months that are operated by a company that owns an online shop whose market length is more than 1 year. Market length is verified through Internet Archive – Wayback Machine, the date of the first press release, the first blog post date, active presence in social media etc. **The jury is instructed to order reasonably priced products, which are marked as available on stock – so as not to create difficulties to the participant stores. Valid exceptions will be stores which sell perishable services or products, travel agencies, etc., where no mystery shopping orders will be placed.
In order to be accepted in the GPeC 2015 Online Shops Competition and receive the Trusted.ro trust mark for 12 months, you need to meet the pre-screening criteria completely. The criteria represent European legal obligations according to the actual European laws as well as e-commerce best practices.
There is no problem if you don’t comply with all the pre-screening criteria upon registration. We evaluate your online shop and tell you what the elements that need to be solved are – it is important for you to solve them on time and according to our recommendations we accept you in the competition!
1. Contact information
According to the law, the online shop shall display on its website (through a link on the first page – visible and easy to access by consumers, e.g.: “Contact”), at least the following information:
- The name of the company who owns the online shop;
- Number of registration with the Trade Registry (J in Romania) – for online shops operating outside Romania, this can be another registration number from the competent authority;
- VAT number;
- Share capital (only for online shops operating in Romania);
- The full postal address of its registered offices and secondary offices (showrooms, if applicable);
- At least a valid phone number and a functional e-mail address;
- The working hours (days of the week and hours between which the store may be contacted by customers other than by online or e-mail forms – e.g.: by telephone);
- Number of registration with ANSPDCP (for online shops operating in Romania OR if their is a confidentiality policy for international shops);
- The OSIM trademark registration number (where applicable);
- The TRUSTED logo (with a functional link, according to the script received) for online shops operating in Romania – the logo will be displayed at a later time, after the participant having been accepted in the GPeC 2014 competition.
* Online shops who are not yet registered with ANSPDCP will be accepted in the GPeC 2014 online shops competition, if they prove that they have started the registration by filling in the form on theAuthority’s website (it is free and it lasts for a few minutes) and if they offer us their registration number;
2. Products/services specifications
Online shops present in the product page the main characteristics of the product or service, according to art. 6 (1) a) of OUG 34/2014.
3. Products/services pricing
Online shops present the total price of products/services with all taxes included (or the method to calculate the total price) before the user accepts the contract;
4. Withdrawal right
Consumer information regarding the withdrawal right terms and providing the consumer with withdrawal form template. TRUSTED.ro offers a withdrawal form template and essential consumer information that needs to be displayed for your clientsi;
Upon registration in the GPeC 2015 online shops competition, the stores will declare on their own liability (by checking the field “I have read and agreed to the GPeC 2015 regulations” in the registration form) that:
- they will not send unsolicited commercial messages (spam). Any newsletter or message submitted from time to time for the promotion of the store (either by the store or by a different entity contracted by the store) shall include the sender’s identification data (at least: store name or logo, name of the company that owns it, fiscal identification code, registration number with the Trade Registry, telephone, e-mail), as well as a functional unsubscribe procedure*;
- the products sold are not counterfeit;
- the entire content of the website is original or uses resources (product images, specifications, video, text, etc.) with the agreement of the source (manufacturer, supplier, etc.), in compliance with the intellectual property law.
6. The user’s agreement with Terms and Conditions
Before placing an order, the store should allow the consumer to read an Agreement or Terms and Conditions for the performance of the transactions (which are deemed to represent an agreement between the seller and the purchaser) and to express his/her agreement thereto by way of checkmarking that he/she has read and agrees to such conditions (the mark checked by the consumer represents, according to the law, the acceptance of the agreement – this is why it is important that this mark is not checked by default) – Best Practice & Interpretation of Contract Law;
7. Functional online order flow
The entire ordering process (from adding a product/service in the shopping cart until the completion of the order) needs to be operational, flawless and without error and should end in an order confirmation screen or e-mail. The GPeC staff will place explicit test orders to check the functionality of the online order flow (Art. 11, E-Commerce Directive);
8. Link to ANPC
According to the law, online stores shall display on their first page a functional link to the website of the National Authority for Consumer Protection (ANPC). Online shops operating outside Romania are excepted from this regulation;
9. Specific e-mail addresses and procedures
Online stores will publish on their websites:
- one e-mail address for copyright infringement notices (this could be of the type “[email protected]”, published, for example, in the Terms and Conditions);
- the contact data of one person responsible for amicable conciliation, in the case of unhappy customers. This in-house conciliation mechanism needs to be functional and the customer needs to receive an answer to the issue raised within 14 calendar days at the maximum.
10. Authorizations based on the products sold
In certain cases, based on the products sold, the online stores need toregister or place a link, according to the law, to relevant authorities (e.g.: stores selling foodstuffs need to place a link to ANSVSA; online pharmacies need to be authorized by the Ministry of Health, etc.).
11. Product return policy
The online stores clearly specify that they comply with the policy of returning products in 14 calendar days for consumers, as required by Distance Contracts Law – Art. 6 (1) h (except when exceptions are provided – see the example of perishable products).
12. Products sold warranty
Online stores will publish on their websites (e.g.: in the Terms and Conditions section) the warranty and service conditions (where applicable) for the products sold and undertake to observe such conditions to the letter, as well as the post-sale services promised to the customer (wherever such additional services exist).
13. Product payment and delivery methods
Online shops will mention clearly and visibly before order is placed about:
- accepted payment methods, and for online shops accepting online payment through card the payment processor will be mentioned as well (text or logo of the processor together with a link to his website);
- delivery methods (e.g: through own courier service, through external courier service mentioning its name, pickup from store headquarters etc.);
- if international deliveries are made – only when applicable it needs to be mentioned;
- any other additional terms – where applicable (e.g.: the minimum age of clients, the minimum quantity of products ordered etc.);
14. Online shops selling adult products
In the case of online stores selling adult products, they should not contain obscene materials without explicit prior warning (opt-in) of the type “Website for people over 18. If you are not 18, please do not enter this website. (Option – Enter or Exit)” – Best Practice.
If you do not meet all criteria yet, but you want to participate in GPeC 2015 online shops competition, we will audit you and tell you what your store’s issues are, so that you may remedy them. If you solve them, you will be accepted in the competition.
When you enter the GPeC competition, you fight from equal ground and with fair success opportunities! It would not be fair to compare a recently launched online shop to another one that already has market tradition, as we cannot compare a store that sells products to another that sells services. Each business has its own specificities and we don’t mix up apples and oranges. Therefore, you must choose the group and category of products sold, representative of your business.
Groups: Start-Up, Experienced or Professional
There are 3 main groups you can register in, based on your market length of service. Which group do you fit in?
- Start-up – online shops that have been active for at least 6 months, but less than 1 year*
- Experienced – online shops that have been active for at least 1 year, but less than 2 years**
- Professional – online shops that have been active for more than 2 years***
* Length of service is the period of time since the online shop was launched and publicly accessible, NOT the domain registration date. In order to participate in GPeC 2014, your online store needs to have been launched the latest in October 2013 in order to meet the 6 months market length of service requirement (the reference point to calculate the market lenght of service of 6 months is April 2014).
Online shops who have been active on the market for more than 6 months and less than a year, but belong to well-known brands (who, for example, benefit from offline presence) will be classified in the Experience or Professional group according to their Alexa traffic ranking and the online card payments acceptance factor.** Stores active for longer than 2 years that do not meet the specific criteria of the Professional group will be automatically classified as “Experienced”; *** Online shops that meet the following requirements are registered in the “Professional” group:
- have at least 2 years of existence on the market, determined as of April 2014;
- have an Alexa traffic ranking which is less than 200,000 at the time of jury assessment;
- accepts online card payments.
Categories based on the type of products sold
After you have chosen your group, you will have to choose a single competition category – which is relevant for your core business:
- Food and Beverages (e.g.: catering, food orders, bio products, fast-food, fruit, vegetables, canned food, tea, coffee, alcohol, refreshing drinks, sweets, etc.);
- Classifieds(ex.: automotive classifieds, real estate classifieds, products or services coming from private persons sold through classifieds etc.);
- Sports, Hobby and Entertainment (e.g.: fitness equipment, sporting equipment, cycling, ski, body-building, sporting accessories, hunting and fishing items, tents, boats, sleeping bags, relaxation activities, online games websites, sex shop etc.);
- Auto, Moto and Machinery (e.g.: car sales, car rental, spare parts, accessories, service, consumables, parts and sub-assemblies, services, execution, specialized companies, etc.);
- Baby, Kids, Toys (e.g.: children items, baby care and health items, baby clothing, games, toys, cribs, strollers, swings, walkers, accessories, etc.);
- Stationery and Office Equipment (e.g.: folders, registries, paper, office equipment, writing instruments, school accessories, consumables, standard forms, portfolios, accessories, professional printing equipment etc.);
- Gifts and Jewelry (e.g.: jewelry, watches, photo books, photo frames, decorations, souvenirs, art, collections, antiques, funny gifts, customized gifts, etc.);
- Books, Magazines, Publications, Music and Film (e.g.: online bookstores, publishing houses, antiquarians, specialized books, guides, atlases, city guides, newspapers, magazines, periodic publications, information and press releases portals, music and films CDs and DVDs, downloadable music and films, etc.);
- Home and Garden (e.g.: furniture, home and domestic care, construction materials, accessories, home appliances, do it yourself items, finishing materials, parquet, wood chips, floor tiles, wall tiles, carpets, doors, etc.);
- Fashion (e.g.: clothing, underwear, bathing suits, fashion accessories, knitted wear, collections, handbags, belts, sunglasses, hats, scarfs, necklaces etc.);
- Flowers (e.g.: flowers, flower arrangements, flower wreaths etc.);
- Health & Beauty (e.g.: cosmetics, treatments, online pharmacies, dietary supplements, weight loss products, perfumes, creams, make-up, lotions, gels, SPA, specialized centers etc.);
- IT&C, Electronics and Home Appliances(e.g.: computers, PC components, notebooks, mobile phones, audio-video equipment, photo equipment, HI-FI, printers, network components, GPS systems, software, PC games and consoles, TV sets, refrigerators, air conditioning, small and large home appliances, accessories etc.);
- Pet Shop (e.g.: food and accessories, pet health and care items, pet toys, etc.);
- Collective buying websites (e.g.: collective discounts aggregators/websites);
- Services (e.g.: classifieds websites, insurance, consultancy, courses, paid electronic services, etc.);
- Shopping Clubs (private online shopping clubs that require registration in order to view their offers – flash sales or not);
- Supermarket, Mall, MarketPlace (stores with a very wide range of products including many categories of products sold);
- Travel (e.g.: air travel tickets booking, holidays, stays, travels, hotel booking etc.).
For each category with at least 2 registered participants, one prize will be awarded based on the scores obtained according to the jury ranking. For categories with 1 single registered participant, the award will not be presented.
If there are activities not covered by the competition categories, please contact us with your proposals. We reserve the right to establish new categories based on participants interests or to split categories in 2 or more categories.
Entering GPeC 2015 Online Shops Competition is an investment, not a spending! You will find that out for yourself when you check the advantages you get from registering with the competition!
There are 3 benefit plans you can choose from:
- STANDARD plan – 250 EUR + VAT;
- PREMIUM plan – 325 EUR + VAT (with Early Bird discount until April 10 2015 – 300 EUR + VAT);
- PLATINUM plan – 550 EUR + VAT (with Early Bird discount until April 10 2015 – 500 EUR + VAT).
No matter which benefit plan you choose, you will get 2800 EUR worth services, so it’s more than a win-win situation!
2800 EUR worth services. 100% guaranteed ROI
When you are trying to decide whether it’s worth entering the GPeC 2015 Online Shops Competition, ask yourself the following questions: How much money do you spend on Google AdWords monthly? How much did the e-commerce platform I use cost? How much have I spent on SEO? How much on Facebook Ads?
They are all important and you know their ROI better than us. What we would like to add is that by registering with the GPeC 2015 Online Shops Competition you will find out exactly what your online shop’s weaknesses are and what you need to do in order to fix them and sell more! 100% ROI guaranteed!
Check out the main advantages you get by registering with the GPeC 2015 Online Shops Competition!
It’s good to know
- The deadline for the Competition registrations is April 27 2015 or April 10 2015 for the Early Bird offer;
- The registration fee for the GPeC 2015 Online Shops Competition is paid at the RON/EUR exchange rate for the day of the invoice issuing;
- The fee will be paid fully upon registration, based on the invoice sent to the email address you’ve provided in the registration form. Make sure you give us a valid email address that you check frequently because this is where you’ll receive the invoice and the GPeC 2015 Competition news and instructions;
- Until the payment is confirmend your online shop will not be evaluated against the pre-screening criteria and you will not be accepted as participant in the GPeC 2015 Online Shops Competition;
- The registration fee is not reimbursible.
Are you are a web development agency or do you want to register more than 3 online shops with the GPeC 2014 competition? You benefit from discounted group registration fees: for more than 3 registered online shops in the GPeC 2015 Online Shops Competition you get 10% discount. All you need to do is contact us directly.
What are you waiting for?
Fill in the registration form and register with GPeC 2015 Online Shops Competition:
|Benefits for online shops in the GPeC 2015 Online Shops Competition||Service market value||STANDARD plan||PREMIUM plan||PLATINUM plan|
|Professional audit (120+ jury evaluation criteria; 20+ jury specialists; 2 different evaluation stages)||2.500 EUR||
|Access to GPeC 2015 E-Commerce Consultancy Meetings (2 sessions x approx. 60 minutes each)||180 EUR||
|Access to GPeC 2015 E-Commerce Awards Gala, 10th edition (November 2015)||Included in the registration fee||1 TICKET||2 TICKETS||3 TICKETS|
|Access to GPeC Summit May 11-12-13 2015 (Conference, E-Commerce Expo, Workshops)||147 EUR/3-Day-Pass||
||2 TICKETS||3 TICKETS|
|Access to GPeC Summit November 2015||69 EUR/ticket||
||2 TICKETS||3 TICKETS|
|10% discount for participation in GPeC 2015 E-Commerce Summer School (Bran-Moeciu, Romania, August 26-31)||67,5 EUR||
|Commerce Sciences implementation (Behavioral Marketing Tool – 1 month/Growth Plan)||295 EUR||
|GPeC 2015 ONLINE SHOPS COMPETITION REGISTRATION FEE||250 EUR+VAT||325 EUR+VAT||550 EUR+VAT|
|SPECIAL EARLY BIRD OFFER (until April 10 2015)||Not applicable||300 EUR+VAT||500 EUR+VAT|
You can’t miss it!
The GPeC e-commerce audit with over 120 evaluation criteria is essential to any online shop! Check out the major benefits you get and register with the GPeC 2015 Online Shops Competition until April 10 and take advantage of the Early Bird offer!