GPeC Summit 24 Noiembrie 2015

Pe 24 Noiembrie, te asteapta 1 zi memorabila de Conferinta E-Commerce cu speakeri de top si subiecte de maxim interes pentru orice afacere online. Asa cum te-am obisnuit de 10 ani, vei avea parte de continut PREMIUM marca GPeC!

Agenda GPeC Summit, 24 Noiembrie 2015

GPeC Summit, 24 Noiembrie 2015, Sala Bucuresti, Crystal Palace Ballrooms (Calea Rahovei nr. 198A, sector 5, Bucuresti)

08:00 – 09:00 Primirea si inregistrarea participantilor cu aburi calzi de cafea si ceai, in compania elitei pietei de e-commerce din .RO

09:00 – 09:15 Deschiderea editiei aniversare GPeC de 10 Ani (Hashtag: #GPeC10 – folositi-l cu incredere in orice share ;))

09:15 – 09:55 Panel “Romanian E-Commerce: The Big Picture” – cele mai importante cifre si statistici de piata, informatii HOT despre obiceiul de consum al cumparatorilor online, valoarea medie a tranzactiilor, tipuri de produse achizitionate frecvent, cele mai importante verticale in piata romaneasca de e-commerce, evolutia anuala comparativ cu 2014, tendinte pentru viitor.

Invitati in panel: Catalin Cretu (Subregional Manager Visa Europe – Romania, Croatia, Slovenia), Dorin Boerescu (CEO 2Parale), Ela Moraru (Industry Manager Google Romania), Horia Grozea (Director Card Payments mobilPay), Iulia Pencea (Group Account Manager, Custom Research & Strategy GfK Romania), Marius Costin (CEO PayU Romania).

10:00 – 10:50 Keynote Larry Kim (Founder & Chief Technology Officer WordStream): 10 Insanely Great Ways to Sell Your Stuff on Social Media

This keynote will cover unusual strategies, as well as tips and tricks on how to sell products and services on Twitter and Facebook using paid advertising.

10:50 – 11:10 Valentin Radu (CEO Marketizator): The hidden power of micro-conversions

Prezentarea lui Valentin este axata pe exemple concrete (tips & tricks), in urma careia vei afla:

  • How to optimize each funnel step using qualitative and quantitative data; 
  • How to generate more micro-conversions;
  • How to transform micro-conversion into macro-conversions;
  • How small adjustments can lead to big results;
  • How to re-engage visitors in the sales funnel.

 11:15 – 11:45 Coffee Break & Networking @ GPeC E-Commerce Expo

11:55 – 12:15 Etienne Bostsarron (VP New Customer Relationships, Orange): How Orange is moving from e- to m-commerce

Afla de ce m-commerce este deja prezentul, nu viitorul!

  • How the market is moving;
  • Why smartphones are changing the game;
  • Orange strategy to adapt.

12:15 – 12:55 Panel “Sah: Companiile de Logistica si Curierat fata in fata cu magazinele online” – Curierul este interfata magazinului cu clientul final: intrebari si raspunsuri directe, fara ocolisuri, intr-o sesiune interactiva impreuna cu reprezentantii celor mai importante companii de profil.

Invitati in panel: Bogdan Colceriu (CEO Frisbo), Carmen Patirlageanu (Business Development Manager, Allpacka), Felix Patrascanu (Managing Partner FAN Courier), Lucian Aldescu (CEO DPD Romania).

12:55 – 13:35 Keynote Oli Gardner (Co-Founder Unbounce): The Four Corners of Conversion: Understanding the Intersection of Copy, Design, Interaction & Psychology

You can’t have copy without a design to present it. You can’t have design without a way to interact with it. And you can’t convert if you can’t persuade.

By understanding how information hierarchy impacts clarity, how the 23 principles of Attention-Driven Design impact focus, how faulty interaction models impact cognitive stress, and how the fine line between influence, persuasion and manipulation can be the difference between delight and disgust – you can make real change to your conversion rates.

In this incredibly actionable session, Oli will show you how to combine the four corners of conversion in a data-driven optimization framework that will change how you use landing pages to deliver delightful and high-converting campaign experiences.

13:40 – 14:35 Lunch Break & GPeC E-Commerce Expo

14:45 – 14:55 George Iriciuc (Country Manager Romania SALESmanago): Full Marketing Automation pentru E-Commerce

14:55 – 15:40 Keynote Brian Massey (Founder Conversion Sciences): Is Google Scaring Businesses into Bad Redesign Decisions?

Your mobile site is the “Tip of the Spear”. It is the first experience many will have with your brand. Your mobile traffic is probably growing fast. Yet businesses ignore mobile visitors, or try to take shortcuts with responsive web design. Brian Massey’s company has clients whose mobile traffic converts higher than their desktop traffic. Brian will share the tests that are working on mobile and what mistakes to avoid.

  • Could mobile visitors be your most important visitors?
  • Is responsive web design the right approach?
  • What does a high-converting mobile site look like?
  • What should you be testing on your mobile site?

15:45 – 16:15 Panel “DISECTIA pietei de e-commerce prin ochii magazinelor online de top”: cifrele HOT despre Black Friday 2015, particularitatile consumatorilor online, servicii asteptate de clienti, categorii de produse in voga, mobile vs. desktop, ce urmeaza in 2016?

Invitati in panel: Cristina Popa (Deputy CEO, Dan Vidrascu (Country Manager, Mihai Patrascu (CEO Evomag), Robert Berza (Country Manager ZOOT Romania)

16:15 – 16:45 Keynote Viljo Vabrit (CEO, Senior Conversion Analyst ConversionXL Agency): A bulletproof roadmap to boost your online sales

Online success is like a highly competitive sport. To be world class and dominate your space you have to build on your strengths and eliminate weaknesses. This means constant effort to improve your website. The key question is how to identify where your website is leaking money and how to eliminate those leaks.

Viljo will walk you through the process you can use to identify and plug the leaks. And make a lot more money.


16:45 – 17:15 Coffee Break & Networking @ GPeC E-Commerce Expo

17:25 – 17:45 Omri Yacubovich (Founding Member & Head of Marketing Commerce Sciences): How Spending $500 Can Make You $30,000 In Online Sales

Proven tactics used by the largest companies such as Amazon as well as the sophisticated small organizations for increased conversions, average order value and reducing cart abandonment.

17:50 – 18:25 Panel “21 puncte-cheie despre ce sa NU faci in e-commerce“: cele mai importante concluzii in urma jurizarii GPeC (doua etape de evaluare, 120+ criterii de jurizare, 20+ jurati specialisti in e-commerce).

Invitati in panel: Adrian Ichim (Founder & Partner Advanced Ideas), Alexandru Lapusan (CEO & Founding Partner Zitec), Andreea Moisa (Managing Director Beans United), Bogdan Manolea (Co-Founder, Doina Vilceanu (Chief Marketing Officer ContentSpeed), Ela Moraru (Industry Manager Google), Razvan Acsente (Marketing Executive – Naspers).

18:25 – 18:45 Iulian Stanciu (CEO eMAG): Romanian E-Commerce 2015: Facts & Trends

  • Piata de e-commerce si potentialul ei din total retail;
  • Trend-uri si modele de business;
  • eMAG in piata de e-commerce

18:45 – 19:40 Dinner & GPeC E-Commerce Expo

19:50 Festivitatea de Premiere Gala Premiilor eCommerce, editia a X-a – peste 100 de magazine online GPeC 2015 care au trecut prin cel mai complex audit din onlline-ul romanesc se lupta pentru titlul “Magazinul Anului in E-Commerce“. Bravo! Toti meritati aplauzele si felicitarile noastre! Chapeau!

Gala Premiilor eCommerce desemneaza, de 10 ani, premiile in Comertul Electronic Romanesc. Seara din 24 Noiembrie va fi un adevarat spectacol la care te invitam sa iei parte.

De 10 ani scriem impreuna istoria comertului electronic romanesc.

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 Inscrie-te acum la GPeC Summit 24 Noiembrie 2015!